Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Social Marketing

Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

13/10/2023

Conservation efforts have long relied on flagship species to rally support and drive meaningful change. However, recent studies have shed light on the profound impact of individual organisms in this narrative. These extraordinary beings, with their unique traits and compelling life stories, have emerged as powerful catalysts in inspiring empathy and spurring action within the … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, flagship, individual, Social Marketing

Ethics in behavioral science

02/06/2023

I am proud of having been part of the working group that put together the Social Marketing Statement of Ethics, which lays out key principles to be observed in the design of behaviour change. This has now been approved by the International Social Marketing Association and its regional affiliates given this document global klout in … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, Environment, Ethics, iSMA, Social Marketing

JUST OUT: IUCN’s guidelines on human-wildlife conflict

16/04/2023

The first edition of the IUCN’s Guidelines on human-wildlife conflict and coexistence have just been released! This is a labour of love that has taken a team of 40-odd authors several years to put together. I was proud to lead the chapter on behaviour change and co-author the one focused on impact evaluation. Have a … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Diogo Verissimo, guidelines, IUCN, Social Marketing

De veneno à antídoto: como o marketing pode ajudar na conservação da biodiversidade

13/10/2021

Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]

Posted in: In the popular press Tagged: conservation marketing, Globo, Marketing social, natureza, Portuguese, Social Marketing, Um só planeta

Rising with the tide

13/02/2021

Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:

Posted in: In the popular press Tagged: Biodiversity, Diogo Verissimo, Marketing, Nature, Podcast, rising with the tide, Social Marketing

Demarketing sea turtle meat and eggs

11/02/2020

We recently published a paper on the effective use of consumer research methods to inform demand management interventions, based on work carried out in São Tomé and Principe regarding sea turtle meat and eggs. The full text can be found here, but we have a variety of other formats we are using to disseminate our … [Read more…]

Posted in: Publications Tagged: Africa, conservation science and practice, consumer behaviour, demand reduction, demarketing, Open Access, São Tomé, São Tomé and Príncipe, Social Marketing, survey, widllife trade

Marketing Bears in Bolivia

12/05/2019

This week I was in Tarija, south of Bolivia, leading a social marketing workshop to design an intervention to promote human-bear co-existence in this landscape. I have not had a lot of opportunities to work around social marketing in Latin America, which together with the fact that this is one of the first projects to … [Read more…]

Posted in: Workshops Tagged: Andean bear, Biodiversity, Bolivia, Conservation, conservation marketing, Human-wildlife conflict, Marketing, PROMETA, Social Marketing

Bringing social marketing to Human-Elephant Conflict

01/04/2019

Last month I was one of the lecturers of the first Master Class on the Prevention and Mitigation of Human-Elephant Conflict, organised by the Asia Protected Areas Partnership (APAP) in collaboration with the IUCN SSC Human-Wildlife Conflict Task Force and the Monitoring the Illegal Killing of Elephants (MIKE) programme. It was developed in response to … [Read more…]

Posted in: Workshops Tagged: APAP, Human-elephant conflict, Human-widllife Conflict Taskforce, Human-wildlife conflict, Impact Evaluation, IUCN, Social Marketing

Evaluating impact the qualitative way

19/09/2018

Recently I had a paper out in Conservation Biology (led by Gabby Salazar) that focused on a qualitative method to evaluate the long term contribution impact of a social marketing intervention. Gabby used General Elimination Methodology, a theory driven qualitative evaluation method, to assess the long-term impacts of a social marketing campaign on human behavior … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Bonaire, Conservation, conservation biology, Impact Evaluation, Long term, Lora, Parrot, Pride, qualitative, Rare, Social Marketing, theory, theory of change

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania
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