Today the Huffington Post published in one of its blogs an interview with me on how social marketing can help the environment. Read it all here! Social marketing campaigns aim to influence the behavior of a target group in a way that benefits both the individual and society. This field has seen increasing efforts by … [Read more…]
After much work the Society for Conservation Biology (SCB) has a new working group: the Conservation Marketing and Engagement Working Group! I am excited to co-chair this new community of practice and loot forward to have as broad involvement as possible from both within and outside the SCB. For those who are SCB members people … [Read more…]
Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]
Another great International Congress for Conservation Biology ended in Montpellier a few weeks back. For it was a great opportunity to show case my research and network but I was particularly excited about the developments on the marketing side of things. Not only the Symposium I co-organized with Andrew Knight and Kevin Green had a … [Read more…]
My research has been highlighted in the blog of the Marine section of the Society for Conservation Biology: Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to … [Read more…]
Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]
I have recently edited a Special Issue on behaviour change and biodiversity conservation for the online open-access journal Conservation Evidence. This Special Issue showcases work carried out in three continents and on topics as varied as ecosystem services, tiger poaching or waste management. Find all the content here!
In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.
Last week I attended the first ever European Social Marketing Conference, which took place in Lisbon, Portugal. Social marketing can be broadly defined as “the systematic application of marketing concepts and techniques, to achieve specific behavioural goals for a social good”. The meeting gathered more than 100 delegates from around 25 countries to discuss the application of … [Read more…]
In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!