Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Social Marketing

Creating a Conservation Marketing Community

22/10/2015

After much work the Society for Conservation Biology (SCB) has a new working group: the Conservation Marketing and Engagement Working Group! I am excited to co-chair this new community of practice and loot forward to have as broad involvement as possible from both within and outside the SCB. For those who are SCB members people … [Read more…]

Posted in: Good news Tagged: behaviour change, Biodiversity, conservation marketing, Social Marketing, Society for conservation biology, Working group

Why we need conservation marketing

22/10/2015

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

Posted in: Conference, Publications Tagged: article, behaviour change, Biodiversity, Conservation, marine, Marketing, Ocean and Coastal Management, paper, Social Marketing

Marketing makes it big at the ICCB 2015

20/08/2015

Another great International Congress for Conservation Biology ended in Montpellier a few weeks back. For it was a great opportunity to show case my research and network but I was particularly excited about the developments on the marketing side of things. Not only the Symposium I co-organized with Andrew Knight and Kevin Green had a … [Read more…]

Posted in: Conference, Good news Tagged: Biodiversity, Conservation, ICCB, Marketing, Montpellier, SCB, Social Marketing, Society for conservation biology, Working group

ICCB 2015 research highlighted by SCB Marine Section

23/06/2015

My research has been highlighted in the blog of the Marine section of the Society for Conservation Biology: Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to … [Read more…]

Posted in: Conference, In the popular press Tagged: Biodiversity, Conservation, Diogo Verissimo, ICCB, international congress for conservation biology, marine, Montpellier, Social Marketing, Society for conservation biology

To reduce rhino poaching, take demand for horns seriously

04/12/2014

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Posted in: In the popular press Tagged: Asia, behaviour change, Biodiversity, Conservation, demand reduction, Diogo Verissimo, evaluation, horn, Marketing, rhino, Social Marketing, social science, Wildlife Trade

Changing behaviour around biodiversity

12/08/2013

I have recently edited a Special Issue on behaviour change and biodiversity conservation for the online open-access journal Conservation Evidence. This Special Issue showcases work carried out in three continents and on topics as varied as ecosystem services, tiger poaching or waste management. Find all the content here!

Posted in: Publications Tagged: behaviour change, Biodiversity, Biodiversity Science, Biological Conservation, Conservation, Conservation Evidence, Diogo Verissimo, Social Marketing, Special Issue

Wildlife trade in Asia: start with the consumer

08/01/2013

In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.      

Posted in: Publications Tagged: AJCB, Asia, Asian Journal Conservation Biology, Biodiversity, consumer, Diogo Verissimo, Editorial, Environment, Marketing, Social Marketing, Wildlife Trade

Social Marketing visits Lisbon

16/12/2012

Last week I attended the first ever European Social Marketing Conference, which took place in Lisbon, Portugal. Social marketing can be broadly defined as “the systematic application of marketing concepts and techniques, to achieve specific behavioural goals for a social good”. The meeting gathered more than 100 delegates from around 25 countries to discuss the application of … [Read more…]

Posted in: Uncategorized Tagged: Conference, Diogo Verissimo, Lisbon, Social Marketing

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing

Marine flagships: The case of the giant Squid

02/01/2012

I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]

Posted in: Publications Tagged: Biological Conservation, Conservation flagships, Diogo Verissimo, Environment, Flagship species, Giant squid, Guerra et al., Letter to the Editor, Marketing, Publication, Social Marketing
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