Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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social science

Ethical considerations when conservation research involves people

28/01/2020

I was lucky to be involved in a paper was published last week around the ethical challenges of doing social science in a biodiversity conservation context. It was great to have a space for early career researchers to reflect on this much neglected issue. Abstract below. Full text HERE! Social science is becoming increasingly important … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Conservation, conservation biology, Environment, Ethics, IRB, Peer-review, social science

The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!  

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science

Mainstreaming the social sciences in conservation

30/08/2016

A great collaborative project involving more than a dozen conservation social scientists from more than dozen social science fields! Find the Open Acess Paper here! And the abstract below! Despite broad recognition of the value of social sciences and increasingly vocal calls for better engagement with the human element of conservation, the conservation social sciences … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, conservation biology, Diogo Verissimo, Publication, social science

To reduce rhino poaching, take demand for horns seriously

04/12/2014

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Posted in: In the popular press Tagged: Asia, behaviour change, Biodiversity, Conservation, demand reduction, Diogo Verissimo, evaluation, horn, Marketing, rhino, Social Marketing, social science, Wildlife Trade

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