Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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The Conversation

Five reasons people buy illegal wildlife products – and how to stop them

27/09/2020

Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]

Posted in: In the popular press Tagged: Conservation, The Conversation, Wildlife, Wildlife Trade

How can we stop people wanting to buy illegal wildlife products?

09/07/2020

Laura Thomas-Walters, University of Kent; Bob Smith, University of Kent, and Diogo Veríssimo, University of Oxford Conservationists have been working for decades to save species such as pangolins and rhinos from illegal hunting and trading. And, with fears that the coronavirus pandemic originated from the wildlife trade, there’s never been more pressure to find solutions. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: behaviour change, consumer, demand reduction, The Conversation, Wildlife Trade

Even ugly animals can win hearts and dollars to save them from extinction

22/06/2017

The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, donation, EDGE, Environment, flagship, Marketing, Online, species, The Conversation, WWF, ZSL

Will optimistic stories get people to care about nature?

08/05/2017

Nature doesn’t make the news often these days. When it does, the story usually revolves around wildlife on the brink, record-setting climate extremes or ruined landscapes. However, that is not the whole story. There is also good news, but it often receives little attention. It is easy to see how bleak accounts of the state … [Read more…]

Posted in: In the popular press Tagged: Animal, Biodiversity, Conservation, Earth, Lazarus, Lost & Found, news, ocean, Optimism, positive, rediscovery, species, The Conversation

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