What Did We Do? We wanted to see which types of messages were most effective in changing consumer behavior. We worked with 2,496 people in China, including potential consumers of wildlife products and those not targeted as consumers. We tested three types of messages: What Did We Find? Our study revealed some interesting results: Why … [Read more…]
Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]
Yesterday I gave a talk as part of the Ecology Live series organized by the British Ecological Society. I talked about some recent research around the use on online data to build a global and real time monitoring system of attitudes towards wildlife. Have a look below if that sounds interesting… It was a great … [Read more…]
Dan Challender, University of Oxford; Amy Hinsley, University of Oxford; Diogo Veríssimo, University of Oxford, and Michael ‘t Sas-Rolfes, University of Oxford The early stages of the COVID-19 pandemic have been linked to a “wet” market in Wuhan, in the Hubei province of eastern China. Wet markets are common in Asia, Africa and elsewhere, selling … [Read more…]
It’s been a while since my last post. And that is because I became a dad last August! These last months have been a wonderful whirlwind of smiles, diapers and sleepless nights and I can’t wait to see what comes next! Looking back at 2019 there are two reviews published in 2019 I would like … [Read more…]
NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]
Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]
A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids. Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]