Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Wildlife

Changing Minds: How Messages Can Help Combat Illegal Wildlife Trade

07/08/2024

What Did We Do? We wanted to see which types of messages were most effective in changing consumer behavior. We worked with 2,496 people in China, including potential consumers of wildlife products and those not targeted as consumers. We tested three types of messages: What Did We Find? Our study revealed some interesting results: Why … [Read more…]

Posted in: Publications Tagged: Biodiversity, china, Conservation, Message Frame, RCT, research, Testing, Wildlife

Five reasons people buy illegal wildlife products – and how to stop them

27/09/2020

Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]

Posted in: In the popular press Tagged: Conservation, The Conversation, Wildlife, Wildlife Trade

Culturomics to monitor attitudes towards wildlife

05/06/2020

Yesterday I gave a talk as part of the Ecology Live series organized by the British Ecological Society. I talked about some recent research around the use on online data to build a global and real time monitoring system of attitudes towards wildlife. Have a look below if that sounds interesting… It was a great … [Read more…]

Posted in: Conference Tagged: atitudes, BES, British Ecological Society, Conservation, Culturomics, Human dimensions of Wildlife, Montor, Online, science, Wildlife

Coronavirus: why a blanket ban on wildlife trade would not be the right response

08/04/2020

Dan Challender, University of Oxford; Amy Hinsley, University of Oxford; Diogo Veríssimo, University of Oxford, and Michael ‘t Sas-Rolfes, University of Oxford The early stages of the COVID-19 pandemic have been linked to a “wet” market in Wuhan, in the Hubei province of eastern China. Wet markets are common in Asia, Africa and elsewhere, selling … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: china, coronavirus, COVID-19, illegal widllife trade, pangolin, widllife trade, Wildlife

2019 in review(s)

03/01/2020

It’s been a while since my last post. And that is because I became a dad last August! These last months have been a wonderful whirlwind of smiles, diapers and sleepless nights and I can’t wait to see what comes next! Looking back at 2019 there are two reviews published in 2019 I would like … [Read more…]

Posted in: Publications Tagged: Animal, behaviour change, images, impact, photo, review, Wildlife, Wildlife Trade

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

09/01/2019

NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation flagships, contigent valuation, Donations, Finland, Flagship species, Online, species, Wildlife

Why we need to care about null results

02/01/2018

Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]

Posted in: In the popular press Tagged: book, culture, Film, Harry Potter, Hedwig, Owl, pet, Wildlife, Wildlife Trade

What makes orchid buyers tick?

21/06/2015

A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids.  Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]

Posted in: Publications Tagged: Asia, Biodiversity, Biodiversity Science, choice experiments, Conservation, demand, Diogo Verissimo, Marketing, Orchid, plant, trade, Wildlife

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