Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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World cup

The failure of Fuleco

03/07/2014

The Fifa World Cup host, Brazil, has been criticised for failing to make environmental policy changes it promised ahead of the championships. Even the Fifa mascot, Fuleco the armadillo, is under fire. The furry mascot, whose name combines the Portuguese words for football and ecology, is failing to promote the conservation of the latter.  In this piece in the … [Read more…]

Posted in: In the popular press Tagged: armadillo, Biodiversity, Brazil, Conservation, Diogo Verissimo, FIFA, flagship, Football, Fuleco, Marketing, World cup

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