Using marketing to solve the human side of the biodiversity conservation equation

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The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!

 

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Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science
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