Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people attended in total and that the Q&A was so lively despite me allocating almost half an hour to it! The webinar is now online if you did not get the chance to catch it live.
This was a great experience and I it helped give an introductory idea of how marketing concepts and techniques can play a role in conservation!