Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]
The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]
Laura Thomas-Walters, University of Stirling and Diogo Veríssimo, University of Oxford After its premiere at the Sundance Film Festival in January 2013, the documentary Blackfish reached nearly 21 million viewers within its first month of airing on CNN. The film tells the bleak story of Tilikum, a performing orca at the US marine park SeaWorld. … [Read more…]
The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]
Online crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns … [Read more…]
New article out today on Conservation Science and Practice: Investigating the international and pan‐African trade in giraffe parts and derivatives. Here we review the evidence and interview experts about giraffe trade, concluding in the end that ” the dynamics of legal and illegal trade and the use of giraffe parts vary throughout Africa, ranging from … [Read more…]
Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:
The trade in wildlife has received a lot of coverage in the last year but we almost never think of insects when we think of the wildlife trade. I was happy to have participated in the documentary “Cast of the Titans” that sheds light on this trade, with a particular focus on the titan beetle … [Read more…]
Eric is a Pangolin and he has started a vlog (check it out below!). This is part of the development of the Youtbe Channel of On the Edge Conservation where we will have not only Eric but also other EDGE species talk about their daily lives… For now you can also check out a vlog … [Read more…]
Mobile games have never been more popular. Some now count their number of players not in the thousands or millions but in the billions, given them a reach that few other channels can compete with. But most of these games have as the main goal to generate revenue. What if we could harness the power … [Read more…]