About me

I apply social marketing theory and tools to address conservation challenges. My research focuses on the design and evaluation of behaviour change interventions to better manage natural resources, with current research projects across Latin America, Asia and Africa in topics as varied as illegal wildlife trade, human-wildlife conflict and natural resource management.

In 2016, I was recognized by the IUCN Commission of Education & Communication with their Young Professional Award and in 2017 by the Society for Conservation Biology, with their Early Career Conservationist Award. I am currently the Vice-President of the International Social Marketing Association, a board member of the European Social Marketing Association and a National Geographic Explorer.

I always had an interest in nature and at 17 started working as an educator at Lisbon Zoo, in Portugal, my home country. I am currently a Research Fellow at the University of Oxford and the Director for Conservation Marketing and Story Telling for On the Edge Conservation. From 2017-19 I was a Oxford Martin Fellow at the University of Oxford, part of the Oxford Martin Programme on the illegal Wildlife Trade, and a Postdoctoral Fellow at San Diego Zoo Global. In 2014, I began a David H. Smith Research Fellowship, focusing on “Using social return on investment to evaluate and improve conservation outreach”, based at Johns Hopkins University and the NGO Rare.

In 2013, I completed my PhD entitled “Advancing the flagship concept through conservation marketing”  one of  the first to combine marketing and conservation science. This work followed from my Masters dissertation and focused on refocusing the conservation flagship concept drawing on literature from social, non-profit and commercial marketing.