Can ‘humanizing’ animals help conserve them?

0,,15768296_303,00Dumbo the lovable elephant, Baloo the easy-going bear or Timon the wisecracking meerkat – attributing human features and traits to fictional animals is not new. But can it help in the conservation of real species?

In this article, me and other researchers share our views on the use of anthropomorphism in conservation. Read it here!