Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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In the popular press

The Hunt for a Lost Bat

04/04/2022

Lost and Found Project was featured in the New Yorker! Following on from the rediscovered of the Hills’ horseshoe bat in Rwanda after many decades of no sightings.. A very cool story. Check out the full article here

Posted in: In the popular press Tagged: Biodiversity, Conservation, Lost & Found, rediscovery, species, storytelling

The second extinction of forgotten species

17/02/2022

We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, dodo, Extinction, Societal Extinction

De veneno à antídoto: como o marketing pode ajudar na conservação da biodiversidade

13/10/2021

Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]

Posted in: In the popular press Tagged: conservation marketing, Globo, Marketing social, natureza, Portuguese, Social Marketing, Um só planeta

Not a cookie-cutter approach: how the uses and trade of giraffe parts vary across Africa

07/07/2021

The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]

Posted in: In the popular press Tagged: Africa, Biodiversity, Conservation, giraffe, illegal, research, review, Wildlife Trade

Blackfish: how captive killer whale documentary ended SeaWorld’s orca breeding programme

26/06/2021

Laura Thomas-Walters, University of Stirling and Diogo Veríssimo, University of Oxford After its premiere at the Sundance Film Festival in January 2013, the documentary Blackfish reached nearly 21 million viewers within its first month of airing on CNN. The film tells the bleak story of Tilikum, a performing orca at the US marine park SeaWorld. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: Blackfish, Blackfish Effect, Captivity, impact, nature documentary, Orca, Seaworld

#Seaspiracy: The debate

16/04/2021

The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]

Posted in: In the popular press Tagged: Conservation, marine, Media, ocean, seaspiracy

Rising with the tide

13/02/2021

Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:

Posted in: In the popular press Tagged: Biodiversity, Diogo Verissimo, Marketing, Nature, Podcast, rising with the tide, Social Marketing

Cash of the Titans

31/01/2021

The trade in wildlife has received a lot of coverage in the last year but we almost never think of insects when we think of the wildlife trade. I was happy to have participated in the documentary “Cast of the Titans” that sheds light on this trade, with a particular focus on the titan beetle … [Read more…]

Posted in: In the popular press Tagged: Cash of the titans, Documentary, French Guyana, Titan beatle, Wildlife Trade

Have you met Eric?

03/12/2020

Eric is a Pangolin and he has started a vlog (check it out below!). This is part of the development of the Youtbe Channel of On the Edge Conservation where we will have not only Eric but also other EDGE species talk about their daily lives… For now you can also check out a vlog … [Read more…]

Posted in: In the popular press Tagged: EDGE species, On the Edge Conservation, pangolin, Youtube

Five reasons people buy illegal wildlife products – and how to stop them

27/09/2020

Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]

Posted in: In the popular press Tagged: Conservation, The Conversation, Wildlife, Wildlife Trade
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