Movies have a great deal of influence in our lives. Whether you like to follow the works of a particular director, throw yourself whole-heartedly into cosplay, or just enjoy going to the flicks on a Friday night, most of us have some sort of relationship with the silver screen. But how far does the influence … [Read more…]
A new publication just dropped where we try to understand why ivory trade in Japan has reduced drastically in the last few decades. It turns out it has very much to do with how complex the world is and not so much to do with conservation. Read all about in the article in The Conversation
I was one of the guests in the latest episode of the WildCats Conservation Alliance “Pawcast” focused on influencing consumer behaviour in the context of the illegal trade in tiger parts. It was great to have the chance to discuss some of the challenges around influencing behaviour.. Have a listen below!
Lost and Found Project was featured in the New Yorker! Following on from the rediscovered of the Hills’ horseshoe bat in Rwanda after many decades of no sightings.. A very cool story. Check out the full article here
We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]
Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]
The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]
Laura Thomas-Walters, University of Stirling and Diogo Veríssimo, University of Oxford After its premiere at the Sundance Film Festival in January 2013, the documentary Blackfish reached nearly 21 million viewers within its first month of airing on CNN. The film tells the bleak story of Tilikum, a performing orca at the US marine park SeaWorld. … [Read more…]
The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]
Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below: