Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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In the popular press

Five reasons people buy illegal wildlife products – and how to stop them

27/09/2020

Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]

Posted in: In the popular press Tagged: Conservation, The Conversation, Wildlife, Wildlife Trade

Do celebrity endorsements really help environmental campaigns? We found no evidence

21/09/2020

Alegria Olmedo, University of Oxford; Dan Challender, University of Oxford, and Diogo Veríssimo, University of Oxford Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities like him in environmental conservation marketing … [Read more…]

Posted in: In the popular press Tagged: Celebrities

How can we stop people wanting to buy illegal wildlife products?

09/07/2020

Laura Thomas-Walters, University of Kent; Bob Smith, University of Kent, and Diogo Veríssimo, University of Oxford Conservationists have been working for decades to save species such as pangolins and rhinos from illegal hunting and trading. And, with fears that the coronavirus pandemic originated from the wildlife trade, there’s never been more pressure to find solutions. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: behaviour change, consumer, demand reduction, The Conversation, Wildlife Trade

COVID and Wildlife trade Explainer for Channel 4

01/07/2020

A couple of weeks back I did an interview for a video explainer for Chanel 4 in the UK. It was great to have time to got into the detail and present a more nuanced perspective of the issue, beyond the headlines and soundbites that are featured in much of the press around this issue. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: Channel 4, coronavirus, COVID19, Media, trafficking, TV, Wildlife Trade

Coronavirus: why a blanket ban on wildlife trade would not be the right response

08/04/2020

Dan Challender, University of Oxford; Amy Hinsley, University of Oxford; Diogo Veríssimo, University of Oxford, and Michael ‘t Sas-Rolfes, University of Oxford The early stages of the COVID-19 pandemic have been linked to a “wet” market in Wuhan, in the Hubei province of eastern China. Wet markets are common in Asia, Africa and elsewhere, selling … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: china, coronavirus, COVID-19, illegal widllife trade, pangolin, widllife trade, Wildlife

Finding Dory did not increase demand for pet fish despite viral media stories

15/08/2019

Diogo Veríssimo, University of Oxford If a piece of information is repeated often enough, it will eventually be believed, even if there is no evidence for it. One example of this features the friendly clownfish Nemo and his side-kick Dory, a blue tang fish, who you may know from the animated blockbusters Finding Nemo and … [Read more…]

Posted in: In the popular press, Publications Tagged: Blockbuster, Counterfactual, Finding Dory, Finding Nemo, Movies, pet, Wildlife Trade

Costing the Earth Podcast – Talking about the illegal wildlife trade

31/10/2018

I was lucky to be part of the last episode of the latest episode of the BBC’s Podcast “Costing the Earth“, which is dedicated to the impact of Chinese Traditional Medicine on Wildlife Trade.  I talked about the potential impacts of the expansion of the use of Traditional Chinese Medicine around the world and the … [Read more…]

Posted in: In the popular press Tagged: Animal Conservation, behaviour change, Biodiversity, china, Conservation, Diogo Verissimo, illegal, pangolin, Saiga, species, traditional chinese medicine, Wildlife Trade

The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!  

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science

Lost & Found

18/06/2018

The Lost & Found Project was featured in the latest edition of Positive News! This inspiring current affairs magazine is a pioneer of ‘constructive journalism’ – an emerging approach in the media towards rigorous and relevant reporting that is focused on solutions, not doom and gloom. On the same note, we were also featured in … [Read more…]

Posted in: In the popular press Tagged: Alongside willdife, Extinction, Lost & Found, Positive News, rediscovery, science communication, species

To Ban or Not to Ban: is That the Question?

11/04/2018

The tiny Mediterranean country of Malta is often on the news for the trials and tribulations involving birds, hunters and conservationists. After a 2015 national referendum on Spring hunting ended with a very (very) narrow victory for the hunting camp, there are now discussions around the possibility of a second referendum on the same issue. … [Read more…]

Posted in: In the popular press Tagged: ban, Bird, Conservation, Hunting, isles of the left, Malta, migratory, NGO
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