Talk

WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]

Challenging the traditional conference model

Published originally at http://conservationbytes.com/ — Just a few weeks back, more than 2000 conservationists got together in Montpellier, France, for the 27th International Congress on Conservation Biology (ICCB). I have been attending these conferences since 2008, and once again had a blast. Yet as I went through the usual talks, posters, work meetings, and this … [Read more…]

Marketing Webinar!

A couple of weeks ago I gave a webinar entitled “The role of marketing and flagship species in mainstreaming biodiversity” at the invitation of the “Bird Education Alliance for Conservation“, a coalition of educators representing universities, bird observatories, local, state, and federal agencies, and environmental education and conservation groups. In this webinar I focused on some … [Read more…]

Taking marketing for a spin

  Last week I was at Lisbon’s Institute of Psychological, Social and Life Sciences (ISPA) to talk about the importance of marketing in conserving biodiversity. The talk was part of the seminar series for the new MSc course in Marine Conservation Biology. It was a great experience and a good chance to see my friend Ana Rita … [Read more…]