An Indian village went from hunting Amur falcons to being their biggest protectors. Here’s how conservationists can harness the power of persuasion
Diogo Veríssimo, University of Oxford and Sahila Kudalkar, Columbia University Wildlife conservation is an exercise in human persuasion. It may seem counterintuitive that we hold the keys to the survival of wildlife, but 98% of all threatened species are threatened exclusively by human activities such as pollution, invasive species or habitat loss. Influencing human behaviour … [Read more…]