Selected Publications
Work Experience
- 2020-Present Director for Conservation Marketing and Storytelling, On the Edge Conservation
- 2017-Present Postdoctoral Fellow, Institute for Conservation Research, San Diego Zoo Global
- 2017/19 Oxford Martin Fellow, Oxford Martin Programme for the Illegal Willfide Trade, University of Oxford
- 2014/17 David H. Smith Conservation Research Fellow: Using social return on investment to evaluate and improve conservation outreach, Rare and Johns Hopkins University
- 2008/09 Project Manager, Playa Norte Marine Turtle Conservation & Monitoring Programme, Costa Rica
- 2001/06 Environmental Educator, Lisbon Zoo, Portugal
Awards
- 2017 Early Career Conservationist Award, Society for Conservation Biology (SCB), “for extraordinary contributions in the development and use of marketing practices and techniques that support the delivery of high-impact conservation”
- 2016 Young Professional Award, Commission for Education & Communication of the International Union for the Conservation of Nature (IUCN) – outstanding contribution to raising awareness about conservation and igniting support for conservation action
- 2015 Durrell Trust for Conservation Biology Prize, Durrell Institute of Conservation and Ecology, university of Kent (DICE) – most outstanding research thesis produced in the previous year
- 2012 International Union for the Conservation of Nature (IUCN)/ Thomson Reuters Media Award – to honor exceptional environmental journalism
- 2008 Best Presentation, XII Meso American Congress of Biology and Conservation
Education
- 2009/13 PhD, Biodiversity Management, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK
- 2006/07 MSc, Conservation Biology, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK.
- 2003/06 BSc, Environmental Biology, Faculty of Sciences, Lisbon University, Portugal.
Major Grants & Fellowships
- 2019 Writer, National Geographic: making the case for nature (USD 27 000)
Wildverse: Measuring the impact of online gaming on proenvironmental behaviour - 2018 Co-Writer, Darwin Initiative (USD 350 000)
Andean bears and people: coexistence through poverty reduction. PI: Alexandra Zimmermann - 2018 Co-Writer, Rufford Small Grant (USD 7 500)
Implementing a national social marketing campaign to reduce the sea turtle trade in São Tomé and Principe PI: Sara Vieira - 2016 Co-Writer, Darwin Initiative (USD 295 000)
Living with Tigers, PI: Alexandra Zimmermann - 2016 Co-Writer, Rufford Small Grant (USD 7 500)
Mitigating the impact of sea turtle consumption in São Tomé PI: Sara Vieira - 2014 Co-Writer, Conservation Leadership Programme (USD 20 000)
Towards Sustainable logging in São Tomé, PI: Ricardo Lima - 2014 Writer, David H. Smith Conservation Research Fellowship, Society for Conservation Biology (USD 150 000)
- 2009 Writer, Doctoral Research Fellowship, Education Ministry of Portugal (USD 120 000)
- 2008 Co-Writer, Conservation Leadership Programme (USD 17 000) Lesser Florican Community Leadership Programme, PI: Supriya Jhunjhunwala,
Leadership and Service
Professional societies and associations
Journals
- Reviewer for:
- Trends in Ecology and Evolution; Proceedings of the Royal Society B; Conservation Biology; Conservation Letters; Biological Conservation; Animal Conservation; Social Marketing Quarterly, Biological Reviews, Journal of Social Marketing, Biodiversity and Conservation; Conservation and Society; People and Nature, AMBIO; Oryx; PLoS ONE; PeerJ; Global Conservation and Ecology; Endangered Species Research; Asian Journal of Conservation Biology; International Journal of Financial Studies; Landscape and Urban Planning
- Peerage of Science
- Guest Editor for:
Students Supervised/Co-supervised
PhD
- 2019-Present Gabby Salazar, University of Florida
Understanding the impact of images on the support for biodiversity conservation - 2018-Present Alegria Olmedo, University of Oxford
Evaluating the Effective Use of Celebrities in Wildlife Demand Reduction
Changing Perceptions of Pangolins in Vietnam - 2016-Present Hunter Doughty, University of Oxford
Evidence-based behavioural intervention on saiga horn as a traditional medicine in Singapore - 2016-Present Laura Thomas-Walters, University of Kent
Social Marketing and Behaviour Change for Demand Reduction in Wildlife Trade
MSc
- 2018/19 Alejandra Diaz-Restrepo, University of Kent
Testing branding techniques on species common names to improve their fundraising profile for conservation - 2017/18 Benoit Morkel, Imperial College
Drivers of consumer behaviour and demand for ivory in Japan - 2017/18 Bertie Ferns, University of Kent
Blackspot or blackwashing? Recent Developments of Avian Wildlife Crime in Malta - 2017/18 Laure Boissat, University of Oxford
Nature Documentaries as Catalysts for Change: Mapping Out the ‘Blackfish Effect’ - 2017/18 Matilda Dunn, Imperial College
“The Blue Planet Effect”: Assessing the impact of the documentary series “Blue Planet 2” on behaviour change towards plastic - 2016/17 Alexandra Panagiotou, University of Exeter
A global analysis of demand reduction approaches for sea turtle products - 2016/17 Gabby Salazar, Imperial College
A qualitative impact evaluation of social marketing activities on the conservation of the Yellow-shouldered Amazon Parrot of Bonaire - 2014/15 Lizzie Duthie, Imperial College
Celebrities in Conservation: Are they a hindrance or a help? - 2012/13 Rachel Shairp, DICE, University of Kent
Understanding demand for wildmeat in Ho Chi Minh City, Vietnam - 2010/11 Yasuo Takahashi, DICE, University of Kent
A Multi-stakeholder Approach to Flagship Species for the Conservation of Sacred Groves in the Western Ghats, India
BSc
- 2017/18 Nicholas Lim, National University of Singapore
Substitutability of Saiga Horn Cooling Water - 2013/14 Diane Megias, DICE, University of Kent
Investigating the impact of Harry Potter films on the owl trade
Teaching
Postgraduate
- 2018- Present Module Co-convenor, Wildlife trade
MSc in Biodiversity, Conservation and Management, University of Oxford - 2015/18 Guest lecturer, Social Marketing and Conservation
MPhill in Conservation Leadership, University of Cambridge - 2015/18 Guest lecturer, Behaviour change and impact evaluation
MSc in Conservation Science, Imperial College - 2012 Module Convenor, Behaviour Change and Biodiversity
MSc in Conservation Biology, Njala University, Sierra Leone
Undergraduate
- 2014 Associate Lecturer, modules “Topics in Conservation Biology” and “Business Principles in Conservation”
Durrell Institute of Conservation and Ecology, University of Kent - 2009/13 Guest Lecturer, modules: “Animals and People”, “Principles and practice of Ecotourism”
Durrell Institute of Conservation and Ecology, University of Kent