Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Outreach
  • Projects
  • In the media
  • Publications
  • CV
  • About me
  • Contact me

ICCB 2015 research highlighted by SCB Marine Section

23/06/2015

My research has been highlighted in the blog of the Marine section of the Society for Conservation Biology:

80nN6Hlg_400x400Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to select, evaluate and use conservation flagships, and on the understanding of the drivers of field and online donations to conservation NGOs. Diogo is currently a David H. Smith Conservation research fellow, where he is working with Rare, the NGO that pioneered the use of social marketing to achieve conservation goals, to design more effective impact evaluation practices,  and to better understand social return on investment of social marketing campaigns.

Diogo’s presentation at the ICCB ECCB 2015 will review the impact of conservation interventions that aim to influence human behavior through non-regulatory and non-pecuniary incentives. This presentation will be part of the Symposium “Conservation Marketing: a new path to understanding and influencing human behaviour” which will bring together conservation academics and practitioners together with marketing professionals from the commercial sector to present and discuss the application of marketing in conservation projects. The talks will focus on subjects as broad as the marketing of marine protected areas (MPAs), the effectiveness of celebrities to communicate conservation messages and the use of social marketing to communicate with decision makers. This Symposium will also be linked to the launch of the newly created SCB working group on Conservation Marketing and Engagement.

You can find out more about Diogo’s work by following him on Twitter @verissimodiogo or by checking out his website.

Share this:

  • Email
  • Facebook
  • Twitter
  • LinkedIn

Like this:

Like Loading...
Posted in: Conference, In the popular press Tagged: Biodiversity, Conservation, Diogo Verissimo, ICCB, international congress for conservation biology, marine, Montpellier, Social Marketing, Society for conservation biology
← Understanding what matters for local communities is key to conserving tigers
How effective are campaigns to reduce demand for wildlife products →

Subscribe

Enter your email address to receive notifications of new posts

Join 125 other subscribers
Tweets by @verissimodiogo

Copyright © 2023 Diogo Veríssimo.

Me WordPress Theme by themehall.com

%d bloggers like this: