Marketing Webinar!

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A couple of weeks ago I gave a webinar entitled “The role of marketing and flagship species in mainstreaming biodiversity” at the invitation of the “Bird Education Alliance for Conservation“, a coalition of educators representing universities, bird observatories, local, state, and federal agencies, and environmental education and conservation groups.

In this webinar I focused on some of my PhD research around the selection of flagship species and evaluation of flagship impact, all based on marketing theory. It was a very enjoyable session followed by a question and answered session that lasted almost as long as the webinar!

Many thanks to Jennifer Duberstein for the invitation, it was a pleasure to be part of BEAC’s webinar series.