Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Next big idea in conservation? Harness the power of marketing

12/09/2014

I was interviewed for the environmental website Mongabay.com on the potential for using marketing techniques to improve the way conservationists do outreach. In this piece I dwell on how marketing can offer a set of important tools to conservationists and on what can be improved in the way we do outreach (spoiler: there is LOTS)! You can read the full interview HERE!

This interviewed was part of the innovation in tropical forest conservation series and I am grateful to Mongabay for the opportunity!

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Posted in: In the popular press Tagged: Biodiversity, Conservation, interview, Marketing, Mongabay
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