Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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What determines the success and failure of environmental crowdfunding?

23/03/2021

Online crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, crowdfunding, Donations, funding, Online

Investigating the international and pan‐African trade in giraffe parts and derivatives

04/03/2021

New article out today on Conservation Science and Practice: Investigating the international and pan‐African trade in giraffe parts and derivatives. Here we review the evidence and interview experts about giraffe trade, concluding in the end that ” the dynamics of legal and illegal trade and the use of giraffe parts vary throughout Africa, ranging from … [Read more…]

Posted in: Publications Tagged: Africa, expert, giraffe, Publication, review, Wildlife Trade

Rising with the tide

13/02/2021

Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:

Posted in: In the popular press Tagged: Biodiversity, Diogo Verissimo, Marketing, Nature, Podcast, rising with the tide, Social Marketing

Cash of the Titans

31/01/2021

The trade in wildlife has received a lot of coverage in the last year but we almost never think of insects when we think of the wildlife trade. I was happy to have participated in the documentary “Cast of the Titans” that sheds light on this trade, with a particular focus on the titan beetle … [Read more…]

Posted in: In the popular press Tagged: Cash of the titans, Documentary, French Guyana, Titan beatle, Wildlife Trade

Have you met Eric?

03/12/2020

Eric is a Pangolin and he has started a vlog (check it out below!). This is part of the development of the Youtbe Channel of On the Edge Conservation where we will have not only Eric but also other EDGE species talk about their daily lives… For now you can also check out a vlog … [Read more…]

Posted in: In the popular press Tagged: EDGE species, On the Edge Conservation, pangolin, Youtube

Gaming for conservation

23/10/2020

Mobile games have never been more popular. Some now count their number of players not in the thousands or millions but in the billions, given them a reach that few other channels can compete with. But most of these games have as the main goal to generate revenue. What if we could harness the power … [Read more…]

Posted in: Good news Tagged: EDGE, Game, Kakapo, Mobile, On the Edge Conservation, Online

Understanding the public debate about trophy hunting in China as a rural development mechanism

29/09/2020

This NEW paper in Animal Conservation looks at the trade-offs made by people in China across rural and urban areas when it comes to the use of trophy hunting. Download it here! The use of trophy hunting as a wildlife management option has been a highly controversial topic, especially in southern Africa, but trophy hunting … [Read more…]

Posted in: Publications Tagged: china, choice experiment, Hunting, research, trophy

Five reasons people buy illegal wildlife products – and how to stop them

27/09/2020

Laura Thomas-Walters, University of Stirling; Amy Hinsley, University of Oxford, and Diogo Veríssimo, University of Oxford A British tourist on a tropical beach poses for a photo with a cute monkey-like animal. A Vietnamese man buys some rhino-horn powder and brags to his friends about its potency. An orchid collector admires their latest purchase, a … [Read more…]

Posted in: In the popular press Tagged: Conservation, The Conversation, Wildlife, Wildlife Trade

Do celebrity endorsements really help environmental campaigns? We found no evidence

21/09/2020

Alegria Olmedo, University of Oxford; Dan Challender, University of Oxford, and Diogo Veríssimo, University of Oxford Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities like him in environmental conservation marketing … [Read more…]

Posted in: In the popular press Tagged: Celebrities

How can we stop people wanting to buy illegal wildlife products?

09/07/2020

Laura Thomas-Walters, University of Kent; Bob Smith, University of Kent, and Diogo Veríssimo, University of Oxford Conservationists have been working for decades to save species such as pangolins and rhinos from illegal hunting and trading. And, with fears that the coronavirus pandemic originated from the wildlife trade, there’s never been more pressure to find solutions. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: behaviour change, consumer, demand reduction, The Conversation, Wildlife Trade
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