Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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The second extinction of forgotten species

17/02/2022

We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, dodo, Extinction, Societal Extinction

Book Review for Con Bio

02/02/2022

I recently wrote a book review for the journal Conservation Biology, focused on the two books below: The Wicked Problem of Forest Policy: A Multidisciplinary Approach to Sustainability in Forest Landscapes. Nikolakis W., and J. L. Innes, editors. 2020. Cambridge University Press, Cambridge, U.K. x + 400 pp. ISBN 978-1-108-47140-4. Sustainable Governance of Wildlife and Community Based … [Read more…]

Posted in: Publications Tagged: Biodiversity, book, book review, Conservation, conservation biology, sustainable use

As times and tastes change, Vietnam’s bear bile industry is fading away

18/11/2021

What do consumers of a wildlife product do when a market closes? We mostly have no clue. Today we had a paper published on the intentions of bear bile consumers to the closing of the market in Vietnam. We sampled at seven areas across the country of Vietnam (total respondents = 2,463). We found low … [Read more…]

Posted in: Publications, Uncategorized Tagged: bear bile, Illegal wildlife trade, research, survey, vietnam, widllife trade

De veneno à antídoto: como o marketing pode ajudar na conservação da biodiversidade

13/10/2021

Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]

Posted in: In the popular press Tagged: conservation marketing, Globo, Marketing social, natureza, Portuguese, Social Marketing, Um só planeta

Not a cookie-cutter approach: how the uses and trade of giraffe parts vary across Africa

07/07/2021

The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]

Posted in: In the popular press Tagged: Africa, Biodiversity, Conservation, giraffe, illegal, research, review, Wildlife Trade

Blackfish: how captive killer whale documentary ended SeaWorld’s orca breeding programme

26/06/2021

Laura Thomas-Walters, University of Stirling and Diogo Veríssimo, University of Oxford After its premiere at the Sundance Film Festival in January 2013, the documentary Blackfish reached nearly 21 million viewers within its first month of airing on CNN. The film tells the bleak story of Tilikum, a performing orca at the US marine park SeaWorld. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: Blackfish, Blackfish Effect, Captivity, impact, nature documentary, Orca, Seaworld

#Seaspiracy: The debate

16/04/2021

The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]

Posted in: In the popular press Tagged: Conservation, marine, Media, ocean, seaspiracy

What determines the success and failure of environmental crowdfunding?

23/03/2021

Online crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, crowdfunding, Donations, funding, Online

Investigating the international and pan‐African trade in giraffe parts and derivatives

04/03/2021

New article out today on Conservation Science and Practice: Investigating the international and pan‐African trade in giraffe parts and derivatives. Here we review the evidence and interview experts about giraffe trade, concluding in the end that ” the dynamics of legal and illegal trade and the use of giraffe parts vary throughout Africa, ranging from … [Read more…]

Posted in: Publications Tagged: Africa, expert, giraffe, Publication, review, Wildlife Trade

Rising with the tide

13/02/2021

Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:

Posted in: In the popular press Tagged: Biodiversity, Diogo Verissimo, Marketing, Nature, Podcast, rising with the tide, Social Marketing
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