Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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PAWCAST! How can we use the power of persuasion to reduce the demand for tiger parts?

18/05/2022

I was one of the guests in the latest episode of the WildCats Conservation Alliance “Pawcast” focused on influencing consumer behaviour in the context of the illegal trade in tiger parts. It was great to have the chance to discuss some of the challenges around influencing behaviour..

Have a listen below!

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Posted in: In the popular press Tagged: china, consumer, demand reduction, Diogo Verissimo, Illegal wildlife trade, pawcast, Podcast, tiger, WildCats Conservation Alliance
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