Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Africa

Not a cookie-cutter approach: how the uses and trade of giraffe parts vary across Africa

07/07/2021

The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]

Posted in: In the popular press Tagged: Africa, Biodiversity, Conservation, giraffe, illegal, research, review, Wildlife Trade

Investigating the international and pan‐African trade in giraffe parts and derivatives

04/03/2021

New article out today on Conservation Science and Practice: Investigating the international and pan‐African trade in giraffe parts and derivatives. Here we review the evidence and interview experts about giraffe trade, concluding in the end that ” the dynamics of legal and illegal trade and the use of giraffe parts vary throughout Africa, ranging from … [Read more…]

Posted in: Publications Tagged: Africa, expert, giraffe, Publication, review, Wildlife Trade

Demarketing sea turtle meat and eggs

11/02/2020

We recently published a paper on the effective use of consumer research methods to inform demand management interventions, based on work carried out in São Tomé and Principe regarding sea turtle meat and eggs. The full text can be found here, but we have a variety of other formats we are using to disseminate our … [Read more…]

Posted in: Publications Tagged: Africa, conservation science and practice, consumer behaviour, demand reduction, demarketing, Open Access, São Tomé, São Tomé and Príncipe, Social Marketing, survey, widllife trade

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania

Sea turtles of São Tomé: Selling what can’t be sold

20/03/2017

Today I bring you my latest blogpost on the National Geographic Voices blog! It talks about the work I have being doing with ATM, a Portuguese NGO dedicated to the conservation of marine turtles in Portuguese speaking countries.  We have been working on a social marketing campaign to reduce the demand for sea turtle meat … [Read more…]

Posted in: In the popular press Tagged: Africa, behaviour change, bushmeat, campaign, demand reduction, Marine turtle, São Tomé, São Tomé and Príncipe, Sea turtle, Social Marketing, widllife trade

Why killing lions like Cecil may actually be good for conservation

30/07/2015

Niki Rust, University of Kent and Diogo Veríssimo, Georgia State University The death of a celebrity often makes the headlines, but it is less common that the death of wild animal has the same effect. However, it appears that the entire world has mourned the loss of Cecil the lion, killed on a private game … [Read more…]

Posted in: In the popular press Tagged: Africa, Biodiversity, cecil, Conservation, conversation, Diogo Verissimo, Hunting, lion, Niki Rust, trophy, zimbabwe

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