Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Asia

Understanding Urban Demand for Wild Meat in Vietnam

23/01/2016

Just out in PLOS One, a paper (get it HERE!) I co-authored with colleagues at the University of Kent on the preferences of wild meat consumers in Vietnam. The country is a significant consumer of wildlife, particularly wild meat, in urban restaurant settings. To meet this demand, poaching of wildlife is widespread, threatening regional and … [Read more…]

Posted in: Publications Tagged: Asia, bear, bush meat, civet, cobra, consumer, demand, pangolin, paper, research, study, vietnam, wild meat

What makes orchid buyers tick?

21/06/2015

A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids.  Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]

Posted in: Publications Tagged: Asia, Biodiversity, Biodiversity Science, choice experiments, Conservation, demand, Diogo Verissimo, Marketing, Orchid, plant, trade, Wildlife

To reduce rhino poaching, take demand for horns seriously

04/12/2014

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Posted in: In the popular press Tagged: Asia, behaviour change, Biodiversity, Conservation, demand reduction, Diogo Verissimo, evaluation, horn, Marketing, rhino, Social Marketing, social science, Wildlife Trade

Wildlife trade in Asia: start with the consumer

08/01/2013

In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.      

Posted in: Publications Tagged: AJCB, Asia, Asian Journal Conservation Biology, Biodiversity, consumer, Diogo Verissimo, Editorial, Environment, Marketing, Social Marketing, Wildlife Trade

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