Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Biodiversity

Understanding what matters for local communities is key to conserving tigers

21/06/2015

Conserving biodiversity in human-dominated regions of the world is complex, particularly in case of large carnivores where perceived conflicts exist with economic development, expanding human populations and livelihoods. In a new paper I co-authored with Abishek Harihar and Douglas MacMillan, we used choice modelling to understand the preferences of local communities and explore alternative strategies … [Read more…]

Posted in: Publications Tagged: Biodiversity, choice experiment, Conservation, Diogo Verissimo, Flagship species, India, policy, protected area, relocation, tiger

What makes orchid buyers tick?

21/06/2015

A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids.  Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]

Posted in: Publications Tagged: Asia, Biodiversity, Biodiversity Science, choice experiments, Conservation, demand, Diogo Verissimo, Marketing, Orchid, plant, trade, Wildlife

Research makes the Maltese TV

10/05/2015

Maltese News Channel ONE News covered our article on the Conservation on how the use of military metaphors is changing the ability to stakeholders to engage in negotiation!  Really great to see out reflections get to the mainstream media!

Posted in: In the popular press Tagged: Biodiversity, Bird, Black Stork Down, Conservation, conversation, Diogo Verissimo, Environment, Hunting, Malta, NGO

Black Stork Down: the trap of communicating the Wildlife Wars

07/03/2015

By Diogo Veríssimo, Georgia State University and Brian Campbell, University of Kent As the world’s tigers, elephants, rhinos and pangolins continue to be poached, smuggled and sold, wildlife conservationists have declared war on wildlife trafficking and illegal hunting. These “wildlife wars” have received wide media coverage and led to an exceptional increase in enforcement through, … [Read more…]

Posted in: Publications Tagged: Biodiversity, Biological Conservation, Bird, conflict, Conservation, Diogo Verissimo, Hunting, Malta, sustainability

To reduce rhino poaching, take demand for horns seriously

04/12/2014

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Posted in: In the popular press Tagged: Asia, behaviour change, Biodiversity, Conservation, demand reduction, Diogo Verissimo, evaluation, horn, Marketing, rhino, Social Marketing, social science, Wildlife Trade

Conservation beyond science: Scientists as storytellers

04/12/2014

Scientists love to talk to other scientists but while this is an importance part of the scientific process, the reluctance to engage with those outside scientific circles is a likely contributor to the growing distrust between scientists and the public. The project “BIOgraphies: The lives of those who study life”, in the original Portuguese “BIOgrafias: … [Read more…]

Posted in: Publications Tagged: Biodiversity, biologist, biologo, biology, book, communication, Conservation, Diogo Verissimo, field, historia, livro, Miguel Pais, science, Story, storytelling

Next big idea in conservation? Harness the power of marketing

12/09/2014

I was interviewed for the environmental website Mongabay.com on the potential for using marketing techniques to improve the way conservationists do outreach. In this piece I dwell on how marketing can offer a set of important tools to conservationists and on what can be improved in the way we do outreach (spoiler: there is LOTS)! … [Read more…]

Posted in: In the popular press Tagged: Biodiversity, Conservation, interview, Marketing, Mongabay

The failure of Fuleco

03/07/2014

The Fifa World Cup host, Brazil, has been criticised for failing to make environmental policy changes it promised ahead of the championships. Even the Fifa mascot, Fuleco the armadillo, is under fire. The furry mascot, whose name combines the Portuguese words for football and ecology, is failing to promote the conservation of the latter.  In this piece in the … [Read more…]

Posted in: In the popular press Tagged: armadillo, Biodiversity, Brazil, Conservation, Diogo Verissimo, FIFA, flagship, Football, Fuleco, Marketing, World cup

I still fucking love biodiversity

02/06/2014

To celebrate the first anniversary of my biodiversity themed social media platform “I fucking love biodiversity” I wrote this blog post on conservation bytes reviewing some of the challenges of keeping this effort going! Have a read here! IFLB has now more than 17 500 fans across Facebook, Twitter and Google+ and we are just getting … [Read more…]

Posted in: Good news Tagged: Biodiversity, conservation bytes, Facebook, I fucking love biodiversity, IFLB, social media

Peer-review matters

02/11/2013

Many scientists invest their time peer-reviewing articles without receiving any compensation, besides a metaphorical pat on the back. To try and start tackling this issue me and Dave Roberts, also from the Durrell Institute of Conservation and Ecology, published a note in Trends in Ecology and Evolution on how we can put peer-reviewing on the map by making it … [Read more…]

Posted in: Publications Tagged: academia, Biodiversity, Diogo Verissimo, Peer-review, Publication, TREE, Trends in Ecology and Evolution
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