Do celebrity endorsements really help environmental campaigns? We found no evidence
Alegria Olmedo, University of Oxford; Dan Challender, University of Oxford, and Diogo Veríssimo, University of Oxford Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities like him in environmental conservation marketing … [Read more…]