Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Outreach
  • Projects
  • In the news
  • Publications
  • CV
  • About me
  • Contact me

Celebrities

Do celebrity endorsements really help environmental campaigns? We found no evidence

21/09/2020

Alegria Olmedo, University of Oxford; Dan Challender, University of Oxford, and Diogo Veríssimo, University of Oxford Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities like him in environmental conservation marketing … [Read more…]

Posted in: In the popular press Tagged: Celebrities

Subscribe

Enter your email address to receive notifications of new posts

Join 121 other subscribers

Tweets by @verissimodiogo

Copyright © 2022 Diogo Veríssimo.

Me WordPress Theme by themehall.com.