Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Ethical publishing in conservation
  • Outreach
  • Projects
  • In the media
  • Publications
  • CV
  • About me
  • Contact me

Conservation Letters

New video abstract!

23/03/2023

Here is the new video abstract for the paper: Conservation fundraising: Evidence from social media and traditional mail field experiments. We compared three types of message frames (simple, seed money, and ecological). We found that the seed money frame, which emphasizes the amount already donated, increased the number of donors, whereas the ecological frame, which … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation Letters, Donations, paper, research

Conservation Needs Diverse Values, Approaches, and Practitioners

24/12/2015

The latest issue of the journal  Conservation Letters includes a Viewpoint article co-authored by the 2013 and 2014 cohorts of Smith Fellows, the latter of which I am lucky enough to be part of. In this piece (read it here) we argue that the recent debate around what is conservation (and by consequence what is … [Read more…]

Posted in: Publications Tagged: Conservation, Conservation Letters, Diversity, Open Access, paper, Smith Fellows

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

Subscribe

Enter your email address to receive notifications of new posts

Join 126 other subscribers
Tweets by @verissimodiogo

Copyright © 2023 Diogo Veríssimo.

Me WordPress Theme by themehall.com