Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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conservation marketing

De veneno à antídoto: como o marketing pode ajudar na conservação da biodiversidade

13/10/2021

Quando falamos em mudanças climáticas, o marketing costuma ser lembrado sempre como parte do problema e não da solução. As verbas milionárias gastas em publicidade para estimular a compra incessante de novos produtos têm papel fundamental na construção dos desejos da nossa sociedade do consumo. Mas e se as ferramentas do marketing fossem usadas para … [Read more…]

Posted in: In the popular press Tagged: conservation marketing, Globo, Marketing social, natureza, Portuguese, Social Marketing, Um só planeta

Marketing Bears in Bolivia

12/05/2019

This week I was in Tarija, south of Bolivia, leading a social marketing workshop to design an intervention to promote human-bear co-existence in this landscape. I have not had a lot of opportunities to work around social marketing in Latin America, which together with the fact that this is one of the first projects to … [Read more…]

Posted in: Workshops Tagged: Andean bear, Biodiversity, Bolivia, Conservation, conservation marketing, Human-wildlife conflict, Marketing, PROMETA, Social Marketing

Characterizing efforts to reduce consumer demand for wildlife products

02/10/2018

EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, campaign, Conservation, conservation biology, conservation marketing, demand reduction, Education, Nature, Outreach, review, widlife, widllife trade

The trials and tribulations of measuring change

19/10/2017

Measuring change is hard. But it is also critical to programs hoping to influence human behaviour towards more positive societal outcomes. In a newly published paper, Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns, we tackle the challenge of evaluating social marketing campaigns targeting fishing communities in the … [Read more…]

Posted in: Publications Tagged: behaviour change, conservation marketing, Fishing, Impact Evaluation, marine, Philippines, Pride, Rare, Social Marketing

Conservation Marketing gets on the radio!

18/10/2016

As a result of the IUCN Award I received last September, I was invited to talk at the Portuguese Radio Show “Cientifica Mente”, one of the few shows in Portuguese radio fully devoted to science and which has through the years featured some of the top Portuguese minds working around the science and the environment. … [Read more…]

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Cientifica Mente, Conservation, conservation marketing, Diogo Verissimo, Portugal, Radio, RDP Africa

WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

25/03/2016

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]

Posted in: Talk Tagged: behaviour change, Biodiversity, Conservation, conservation marketing, Diogo Verissimo, Environment, marine, Social Marketing, Webinar

Creating a Conservation Marketing Community

22/10/2015

After much work the Society for Conservation Biology (SCB) has a new working group: the Conservation Marketing and Engagement Working Group! I am excited to co-chair this new community of practice and loot forward to have as broad involvement as possible from both within and outside the SCB. For those who are SCB members people … [Read more…]

Posted in: Good news Tagged: behaviour change, Biodiversity, conservation marketing, Social Marketing, Society for conservation biology, Working group

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