Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Conservation

Conservation outreach and the Spix’s macaw

18/05/2013

The “Projeto Ararinha na Natureza” led by SAVE Brasil, launched the first annual report of the conservation outreach activities it is undertaking with the aim of preparing a future reintroduction of the iconic Spix’s Macaw. The species is currently “extinct in the wild” although a number of institutions have been collaboration to return this species to its natural habitat. It has been a great pleasure to … [Read more…]

Posted in: Publications Tagged: Brazil, Caatinga, Conservation, Education, Outreach, SAVE Brasil, Spix macaw

Is biotechnology the answer to extinction? No.

31/01/2013

In the latest issue of Nature, I co-author a reply to S. Kumar’s article: “Extinction need not be forever“, published also in Nature about a month ago. In this reply we highlight how  behavioural and ecological factors, which are not necessarily captured by genetic material, are essential not only to define a species identity but also to ensure its … [Read more…]

Posted in: Publications Tagged: Biodiversity, Biotechnology, cloning, Conservation, correspondence, dodo, Extinction, Nature, species, survival

Children’s Book is out!

23/02/2012

The Children’s book “Ten friends to remember” written as part of my interhsip with the Centre ofr Eco-cultural Studies in Sri Lanka is now available on Google Books and Mongabay.com . The book has ten stories, all illustrated by a local designer, each of which touches upon a conservation related subject, from human-elephant conflict to wildlife trade and … [Read more…]

Posted in: Publications Tagged: Biodiversity, Centre for Eco-cultural Studies, Children, Conservation, download, Education, english, Environmental Education, free, reading material, Sigiriya, Sri Lanka, Story Book

Whaling: Quota trading won’t work

08/02/2012

In response to the editorial “Whales for sale” published in Nature, me and Kristian Metcalfe wrote a letter to the editor detailing why we believe the proposed trading quota scheme will not work. Access it here!

Posted in: Publications Tagged: Conservation, Diogo Verissimo, Japan, Journal, Letter to the Editor, marine, Nature, Quota, Sea Shepherd, Whale, Whaling

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing
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