In response to the editorial “Whales for sale” published in Nature, me and Kristian Metcalfe wrote a letter to the editor detailing why we believe the proposed trading quota scheme will not work. Access it here!
In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!