Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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ConsMark

Introducing conservation marketing: why should the devil have all the best tunes?

24/12/2015

The latest issue of the journal Oryx contains a short note Emma McKinley and I wrote on the recent creation, activities and progress of the SCB ConsMark. See here! I am also happy to announce that the ConsMark has now been approved for official status within the SCB by the Board of Governors. It is … [Read more…]

Posted in: Publications Tagged: Conservation, ConsMark, Marketing, Oryx, SCB, Working group

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