Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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consumer research

Using SMS surveys to understand songbird ownership and shark consumption in Indonesia

06/11/2023

The unsustainable use of wildlife increases the risk of species extinction. In biodiversity-rich Indonesia, information on the scale of wildlife use is limited and requires further study. To address this, we explored the potential of text messaging (short message service; SMS) surveys to investigate levels and spatial patterns of domestic wildlife use, using songbird keeping … [Read more…]

Posted in: Publications Tagged: behaviour change, Conservation, consumer research, shark, song bird

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