Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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DICE

PhD sorted!

23/11/2013

A few weeks ago I had my PhD viva and got a pass with no corrections! My thesis title was Advancing the flagship concept through conservation marketing and was apparently not that bad! Thanks to Prof- EJ Milner-Gulland and Dr.Dave Roberts for that great experience that is a challenging but fair viva (and for all the food)! Stay tuned … [Read more…]

Posted in: Good news Tagged: Biodiversity Management, Conservation, DICE, Durrell Institute of Conservation and Ecology, Marketing, PhD, University of Kent, viva

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

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