Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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effectiveness

How effective are campaigns to reduce demand for wildlife products

25/06/2015

Last week I presented at Towards a sustainable and legal wildlife trade: An international 2-day symposium, and event organized by the Durrell Institue of Conservation and Ecology and the International Trade Centre. My talk, entitled How effective are conservation interventions at managing demand for wildlife products? is now available online (from minute 25 onwards)  

Posted in: Conference Tagged: Biodiversity, campaign, consumer, demand reduction, Durrell Institute of Conservation and Ecology, effectiveness, impact, International Trade Centre, research, Symposium, Wildlife Trade

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