Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Environment

How good are we at changing behaviour for nature? 300,000 papers later here is what we found

18/10/2022

I recently wrote a short summary of a review we published recently (more on that soon) for the excellent blog Please keep to the path! See below.. In a nutshell: When it comes to looking at changing actual behaviour to conserve the environment the evidence base is limited as most studies do not measure actual … [Read more…]

Posted in: Publications Tagged: behaviour, behaviour change, Conservation, Diogo Verissimo, Environment, green, research, review, systematic

Ethical considerations when conservation research involves people

28/01/2020

I was lucky to be involved in a paper was published last week around the ethical challenges of doing social science in a biodiversity conservation context. It was great to have a space for early career researchers to reflect on this much neglected issue. Abstract below. Full text HERE! Social science is becoming increasingly important … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Conservation, conservation biology, Environment, Ethics, IRB, Peer-review, social science

Even ugly animals can win hearts and dollars to save them from extinction

22/06/2017

The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, donation, EDGE, Environment, flagship, Marketing, Online, species, The Conversation, WWF, ZSL

WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

25/03/2016

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]

Posted in: Talk Tagged: behaviour change, Biodiversity, Conservation, conservation marketing, Diogo Verissimo, Environment, marine, Social Marketing, Webinar

Scientific Evidence Supports a Ban on Microbeads

03/09/2015

Microplastic has been reported in every major open ocean and many freshwater lakes and rivers. Its small size makes it bioavailable to thousands of species across nearly all trophic levels. Because of the difficulty of large-scale cleanup, environmental managers, scientists, and environmentalists have stressed that the best solution to microplastic pollution is source reduction. Recently, … [Read more…]

Posted in: Publications Tagged: ban, bead, Biodiversity, Conservation, David H Smith, Environment, microbead, ocean, plastic, policy, pollution, Publication, sea, Smith Fellows, trash

Challenging the traditional conference model

30/08/2015

Published originally at http://conservationbytes.com/ — Just a few weeks back, more than 2000 conservationists got together in Montpellier, France, for the 27th International Congress on Conservation Biology (ICCB). I have been attending these conferences since 2008, and once again had a blast. Yet as I went through the usual talks, posters, work meetings, and this … [Read more…]

Posted in: Conference, Talk Tagged: Biodiversity, Conference, Conservation, conservation biology, culture, dialogue, Diogo Verissimo, Environment, ICCB, international congress for conservation biology, SCB, science, science communication, scientific meeting, Society for conservation biology

Research makes the Maltese TV

10/05/2015

Maltese News Channel ONE News covered our article on the Conservation on how the use of military metaphors is changing the ability to stakeholders to engage in negotiation!  Really great to see out reflections get to the mainstream media!

Posted in: In the popular press Tagged: Biodiversity, Bird, Black Stork Down, Conservation, conversation, Diogo Verissimo, Environment, Hunting, Malta, NGO

Environmental education in São Tomé

10/04/2013

Last November I went out to work on a Environmental Education project lead with Ricardo Lima, in the small island country of São Tomé and Príncipe in West Africa. We visited hundreds of people in rural communities and dozens of classrooms across the country in an experience that undoubtedly made us realise how important these activities are and how they should … [Read more…]

Posted in: Publications Tagged: Biodiversity, Environment, Environmental Education, Publication, Report, São Tomé, São Tomé and Príncipe, West Africa

Wildlife trade in Asia: start with the consumer

08/01/2013

In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.      

Posted in: Publications Tagged: AJCB, Asia, Asian Journal Conservation Biology, Biodiversity, consumer, Diogo Verissimo, Editorial, Environment, Marketing, Social Marketing, Wildlife Trade

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing
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