Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Film

Why we need to care about null results

02/01/2018

Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]

Posted in: In the popular press Tagged: book, culture, Film, Harry Potter, Hedwig, Owl, pet, Wildlife, Wildlife Trade

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