Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Guerra et al.

Marine flagships: The case of the giant Squid

02/01/2012

I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]

Posted in: Publications Tagged: Biological Conservation, Conservation flagships, Diogo Verissimo, Environment, Flagship species, Giant squid, Guerra et al., Letter to the Editor, Marketing, Publication, Social Marketing

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