Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Lisbon

Social Marketing visits Lisbon

16/12/2012

Last week I attended the first ever European Social Marketing Conference, which took place in Lisbon, Portugal. Social marketing can be broadly defined as “the systematic application of marketing concepts and techniques, to achieve specific behavioural goals for a social good”. The meeting gathered more than 100 delegates from around 25 countries to discuss the application of … [Read more…]

Posted in: Uncategorized Tagged: Conference, Diogo Verissimo, Lisbon, Social Marketing

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