The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]
Measuring change is hard. But it is also critical to programs hoping to influence human behaviour towards more positive societal outcomes. In a newly published paper, Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns, we tackle the challenge of evaluating social marketing campaigns targeting fishing communities in the … [Read more…]
Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]
The OpenChannels, Forum for Ocean Planning and Management, asked me to put together a short list of Top Resources for Learning about Conservation Marketing. I tried to be as eclectic as possible and provide a glimpse of what the most recent literature looks like. I also purposely focused on Open Access literature as I know … [Read more…]
Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]
The Marine section of the Society for Conservation Biology selected me as their member of the week! See below for some fun facts 🙂
My research has been highlighted in the blog of the Marine section of the Society for Conservation Biology: Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to … [Read more…]
In response to the editorial “Whales for sale” published in Nature, me and Kristian Metcalfe wrote a letter to the editor detailing why we believe the proposed trading quota scheme will not work. Access it here!