Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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marine

#Seaspiracy: The debate

16/04/2021

The documentary Seaspiracy has generated lots of debate, and as someone who has worked a bit around the impact of documentaries I had the chance to wage in the Discussion. First, I was interviewed by Wired UK on “Can Netflix’s Seaspiracy really shock people into not eating fish?” an article I give full credit for … [Read more…]

Posted in: In the popular press Tagged: Conservation, marine, Media, ocean, seaspiracy

The trials and tribulations of measuring change

19/10/2017

Measuring change is hard. But it is also critical to programs hoping to influence human behaviour towards more positive societal outcomes. In a newly published paper, Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns, we tackle the challenge of evaluating social marketing campaigns targeting fishing communities in the … [Read more…]

Posted in: Publications Tagged: behaviour change, conservation marketing, Fishing, Impact Evaluation, marine, Philippines, Pride, Rare, Social Marketing

WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

25/03/2016

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]

Posted in: Talk Tagged: behaviour change, Biodiversity, Conservation, conservation marketing, Diogo Verissimo, Environment, marine, Social Marketing, Webinar

New to conservation marketing? Start here!

23/01/2016

The OpenChannels, Forum for Ocean Planning and Management, asked me to put together a short list of Top Resources for Learning about Conservation Marketing. I tried to be as eclectic as possible and provide a glimpse of what the most recent literature looks like. I also purposely focused on Open Access literature as I know … [Read more…]

Posted in: In the popular press Tagged: articles, bibliography, Conservation, literature, marine, Marketing, Open Channels, Resource list, science

Why we need conservation marketing

22/10/2015

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

Posted in: Conference, Publications Tagged: article, behaviour change, Biodiversity, Conservation, marine, Marketing, Ocean and Coastal Management, paper, Social Marketing

SCB Marine Member of the week!

03/09/2015

The Marine section of the Society for Conservation Biology selected me as their member of the week! See below for some fun facts 🙂

Posted in: Good news, In the popular press Tagged: Diogo Verissimo, marine, SCB, Society for conservation biology

ICCB 2015 research highlighted by SCB Marine Section

23/06/2015

My research has been highlighted in the blog of the Marine section of the Society for Conservation Biology: Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to … [Read more…]

Posted in: Conference, In the popular press Tagged: Biodiversity, Conservation, Diogo Verissimo, ICCB, international congress for conservation biology, marine, Montpellier, Social Marketing, Society for conservation biology

Whaling: Quota trading won’t work

08/02/2012

In response to the editorial “Whales for sale” published in Nature, me and Kristian Metcalfe wrote a letter to the editor detailing why we believe the proposed trading quota scheme will not work. Access it here!

Posted in: Publications Tagged: Conservation, Diogo Verissimo, Japan, Journal, Letter to the Editor, marine, Nature, Quota, Sea Shepherd, Whale, Whaling

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