Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Outreach
  • Projects
  • In the news
  • Publications
  • CV
  • About me
  • Contact me

Marketing

I fucking love biodiversity

03/06/2013

Following on from the formidable success of the Facebook page “I fucking love science” I thought how powerful something similar could be to raise awareness of the incredible biodiversity living alongside us in our Planet. And thus was born “I fucking love biodiversity”. While we are still very much in the beginning the about 120 … [Read more…]

Posted in: Good news Tagged: Awareness, Biodiversity, Diogo Verissimo, Facebook, Marketing, social media

Wildlife trade in Asia: start with the consumer

08/01/2013

In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.      

Posted in: Publications Tagged: AJCB, Asia, Asian Journal Conservation Biology, Biodiversity, consumer, Diogo Verissimo, Editorial, Environment, Marketing, Social Marketing, Wildlife Trade

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing

Marine flagships: The case of the giant Squid

02/01/2012

I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]

Posted in: Publications Tagged: Biological Conservation, Conservation flagships, Diogo Verissimo, Environment, Flagship species, Giant squid, Guerra et al., Letter to the Editor, Marketing, Publication, Social Marketing
« Previous 1 2 3

Subscribe

Enter your email address to receive notifications of new posts

Join 121 other subscribers

Tweets by @verissimodiogo

Copyright © 2022 Diogo Veríssimo.

Me WordPress Theme by themehall.com.