Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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To Ban or Not to Ban: is That the Question?

11/04/2018

The tiny Mediterranean country of Malta is often on the news for the trials and tribulations involving birds, hunters and conservationists. After a 2015 national referendum on Spring hunting ended with a very (very) narrow victory for the hunting camp, there are now discussions around the possibility of a second referendum on the same issue. … [Read more…]

Posted in: In the popular press Tagged: ban, Bird, Conservation, Hunting, isles of the left, Malta, migratory, NGO

When donors are distracted, flagships matter (a lot) less

05/02/2018

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Posted in: Publications Tagged: AGS, Australia, Australian Geographic Society, Biodiversity, Conservation, Diogo Verissimo, donation, Donor, Flagship species, Fundraising, Marketing, NGO, non-governmental organization, Plos One

Increased conservation marketing effort has major fundraising benefits for even the least popular species

21/05/2017

Just out in Biological Conservation! Check it out here Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regression with multimodel inference to analyse data on online behaviour from the websites of the … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Biodiversity Science, Charismatic, Conservation, Donations, Donor, EDGE, Fundraising, Marketing, NGO, Online, species, Ugly, Unappealing, WWF, ZSL

Research makes the Maltese TV

10/05/2015

Maltese News Channel ONE News covered our article on the Conservation on how the use of military metaphors is changing the ability to stakeholders to engage in negotiation!  Really great to see out reflections get to the mainstream media!

Posted in: In the popular press Tagged: Biodiversity, Bird, Black Stork Down, Conservation, conversation, Diogo Verissimo, Environment, Hunting, Malta, NGO

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