Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Outreach

Characterizing efforts to reduce consumer demand for wildlife products

02/10/2018

EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, campaign, Conservation, conservation biology, conservation marketing, demand reduction, Education, Nature, Outreach, review, widlife, widllife trade

To save the planet, this scientist says ‘stay optimistic’

05/07/2017

In a recent interview for Oceana‘s blog, I talked about the importance of positive messaging in conservation and discussed how I think my Lost & Found storytelling project could help address some of the challenges we are currently facing in connecting with the public Read all about it here: http://oceana.org/blog/save-planet-scientist-says-%E2%80%98stay-optimistic%E2%80%99-0

Posted in: In the popular press Tagged: Biodiversity, Conservation, Earth, Education, Lost and Found, ocean, Oceana, Online, Optimism, Outreach, storytelling

Conservation outreach and the Spix’s macaw

18/05/2013

The “Projeto Ararinha na Natureza” led by SAVE Brasil, launched the first annual report of the conservation outreach activities it is undertaking with the aim of preparing a future reintroduction of the iconic Spix’s Macaw. The species is currently “extinct in the wild” although a number of institutions have been collaboration to return this species to its natural habitat. It has been a great pleasure to … [Read more…]

Posted in: Publications Tagged: Brazil, Caatinga, Conservation, Education, Outreach, SAVE Brasil, Spix macaw

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