Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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paper

New video abstract!

23/03/2023

Here is the new video abstract for the paper: Conservation fundraising: Evidence from social media and traditional mail field experiments. We compared three types of message frames (simple, seed money, and ecological). We found that the seed money frame, which emphasizes the amount already donated, increased the number of donors, whereas the ecological frame, which … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation Letters, Donations, paper, research

Understanding Urban Demand for Wild Meat in Vietnam

23/01/2016

Just out in PLOS One, a paper (get it HERE!) I co-authored with colleagues at the University of Kent on the preferences of wild meat consumers in Vietnam. The country is a significant consumer of wildlife, particularly wild meat, in urban restaurant settings. To meet this demand, poaching of wildlife is widespread, threatening regional and … [Read more…]

Posted in: Publications Tagged: Asia, bear, bush meat, civet, cobra, consumer, demand, pangolin, paper, research, study, vietnam, wild meat

Conservation Needs Diverse Values, Approaches, and Practitioners

24/12/2015

The latest issue of the journal  Conservation Letters includes a Viewpoint article co-authored by the 2013 and 2014 cohorts of Smith Fellows, the latter of which I am lucky enough to be part of. In this piece (read it here) we argue that the recent debate around what is conservation (and by consequence what is … [Read more…]

Posted in: Publications Tagged: Conservation, Conservation Letters, Diversity, Open Access, paper, Smith Fellows

Why we need conservation marketing

22/10/2015

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

Posted in: Conference, Publications Tagged: article, behaviour change, Biodiversity, Conservation, marine, Marketing, Ocean and Coastal Management, paper, Social Marketing

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