Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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shark

Looking at shark fin consumer preferences

25/01/2024

Dive into the world of shark fin consumption we uncover crucial insights in our latest study conducted in Singapore. Sharks, rays, and their cartilaginous relatives face significant threats globally, primarily due to overfishing driven by intricate market forces, including the demand for fins. Read it HERE Our study, centered around an online discrete choice experiment, … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, consumer, Diogo Verissimo, fin, Illegal wildlife trade, lab-grown, research, shark, Singapore, Social Marketing, species

Using SMS surveys to understand songbird ownership and shark consumption in Indonesia

06/11/2023

The unsustainable use of wildlife increases the risk of species extinction. In biodiversity-rich Indonesia, information on the scale of wildlife use is limited and requires further study. To address this, we explored the potential of text messaging (short message service; SMS) surveys to investigate levels and spatial patterns of domestic wildlife use, using songbird keeping … [Read more…]

Posted in: Publications Tagged: behaviour change, Conservation, consumer research, shark, song bird

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