In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.
Last week I attended the first ever European Social Marketing Conference, which took place in Lisbon, Portugal. Social marketing can be broadly defined as “the systematic application of marketing concepts and techniques, to achieve specific behavioural goals for a social good”. The meeting gathered more than 100 delegates from around 25 countries to discuss the application of … [Read more…]
In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!
I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]