Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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As times and tastes change, Vietnam’s bear bile industry is fading away

18/11/2021

What do consumers of a wildlife product do when a market closes? We mostly have no clue. Today we had a paper published on the intentions of bear bile consumers to the closing of the market in Vietnam. We sampled at seven areas across the country of Vietnam (total respondents = 2,463). We found low … [Read more…]

Posted in: Publications, Uncategorized Tagged: bear bile, Illegal wildlife trade, research, survey, vietnam, widllife trade

Demarketing sea turtle meat and eggs

11/02/2020

We recently published a paper on the effective use of consumer research methods to inform demand management interventions, based on work carried out in São Tomé and Principe regarding sea turtle meat and eggs. The full text can be found here, but we have a variety of other formats we are using to disseminate our … [Read more…]

Posted in: Publications Tagged: Africa, conservation science and practice, consumer behaviour, demand reduction, demarketing, Open Access, São Tomé, São Tomé and Príncipe, Social Marketing, survey, widllife trade

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