Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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trafficking

COVID and Wildlife trade Explainer for Channel 4

01/07/2020

A couple of weeks back I did an interview for a video explainer for Chanel 4 in the UK. It was great to have time to got into the detail and present a more nuanced perspective of the issue, beyond the headlines and soundbites that are featured in much of the press around this issue. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: Channel 4, coronavirus, COVID19, Media, trafficking, TV, Wildlife Trade

Harry Potter is not so bad after all

06/10/2017

For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, demand, Diogo Verissimo, Harry Potter, Hedwig, Hogwarts, increase, Owl, pet, trafficking, UK, widllife trade

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