Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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widllife trade

As times and tastes change, Vietnam’s bear bile industry is fading away

18/11/2021

What do consumers of a wildlife product do when a market closes? We mostly have no clue. Today we had a paper published on the intentions of bear bile consumers to the closing of the market in Vietnam. We sampled at seven areas across the country of Vietnam (total respondents = 2,463). We found low … [Read more…]

Posted in: Publications, Uncategorized Tagged: bear bile, Illegal wildlife trade, research, survey, vietnam, widllife trade

Coronavirus: why a blanket ban on wildlife trade would not be the right response

08/04/2020

Dan Challender, University of Oxford; Amy Hinsley, University of Oxford; Diogo Veríssimo, University of Oxford, and Michael ‘t Sas-Rolfes, University of Oxford The early stages of the COVID-19 pandemic have been linked to a “wet” market in Wuhan, in the Hubei province of eastern China. Wet markets are common in Asia, Africa and elsewhere, selling … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: china, coronavirus, COVID-19, illegal widllife trade, pangolin, widllife trade, Wildlife

Demarketing sea turtle meat and eggs

11/02/2020

We recently published a paper on the effective use of consumer research methods to inform demand management interventions, based on work carried out in São Tomé and Principe regarding sea turtle meat and eggs. The full text can be found here, but we have a variety of other formats we are using to disseminate our … [Read more…]

Posted in: Publications Tagged: Africa, conservation science and practice, consumer behaviour, demand reduction, demarketing, Open Access, São Tomé, São Tomé and Príncipe, Social Marketing, survey, widllife trade

Characterizing efforts to reduce consumer demand for wildlife products

02/10/2018

EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, campaign, Conservation, conservation biology, conservation marketing, demand reduction, Education, Nature, Outreach, review, widlife, widllife trade

Harry Potter is not so bad after all

06/10/2017

For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, demand, Diogo Verissimo, Harry Potter, Hedwig, Hogwarts, increase, Owl, pet, trafficking, UK, widllife trade

Sea turtles of São Tomé: Selling what can’t be sold

20/03/2017

Today I bring you my latest blogpost on the National Geographic Voices blog! It talks about the work I have being doing with ATM, a Portuguese NGO dedicated to the conservation of marine turtles in Portuguese speaking countries.  We have been working on a social marketing campaign to reduce the demand for sea turtle meat … [Read more…]

Posted in: In the popular press Tagged: Africa, behaviour change, bushmeat, campaign, demand reduction, Marine turtle, São Tomé, São Tomé and Príncipe, Sea turtle, Social Marketing, widllife trade

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