Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Working group

Introducing conservation marketing: why should the devil have all the best tunes?

24/12/2015

The latest issue of the journal Oryx contains a short note Emma McKinley and I wrote on the recent creation, activities and progress of the SCB ConsMark. See here! I am also happy to announce that the ConsMark has now been approved for official status within the SCB by the Board of Governors. It is … [Read more…]

Posted in: Publications Tagged: Conservation, ConsMark, Marketing, Oryx, SCB, Working group

Creating a Conservation Marketing Community

22/10/2015

After much work the Society for Conservation Biology (SCB) has a new working group: the Conservation Marketing and Engagement Working Group! I am excited to co-chair this new community of practice and loot forward to have as broad involvement as possible from both within and outside the SCB. For those who are SCB members people … [Read more…]

Posted in: Good news Tagged: behaviour change, Biodiversity, conservation marketing, Social Marketing, Society for conservation biology, Working group

Marketing makes it big at the ICCB 2015

20/08/2015

Another great International Congress for Conservation Biology ended in Montpellier a few weeks back. For it was a great opportunity to show case my research and network but I was particularly excited about the developments on the marketing side of things. Not only the Symposium I co-organized with Andrew Knight and Kevin Green had a … [Read more…]

Posted in: Conference, Good news Tagged: Biodiversity, Conservation, ICCB, Marketing, Montpellier, SCB, Social Marketing, Society for conservation biology, Working group

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