Diogo Veríssimo

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Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

13/10/2023

Conservation efforts have long relied on flagship species to rally support and drive meaningful change. However, recent studies have shed light on the profound impact of individual organisms in this narrative. These extraordinary beings, with their unique traits and compelling life stories, have emerged as powerful catalysts in inspiring empathy and spurring action within the realm of conservation.

In our paper, we’ve uncovered the key attributes that make these flagship individuals stand out. Their inherent charisma at the species level, coupled with distinctive individual traits, draws the attention of the public, creating a bridge of connection between humans and the natural world. Moreover, their significant interactions with human society contribute to their widespread recognition and the generation of crucial media attention.

It’s crucial to acknowledge the nuanced challenges associated with this approach. While the concept of flagship individuals holds immense potential, its effective implementation demands careful consideration and strategic maneuvering. By navigating these intricacies adeptly, we can harness the transformative power of these individuals to drive comprehensive conservation policies and practices forward.

Find the paper here!

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Posted in: Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, flagship, individual, Social Marketing
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