Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

25/03/2016

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people attended in total and that the Q&A was so lively despite me allocating almost half an hour to it! The webinar is now online if you did not get the chance to catch it live.

This was a great experience and I it helped give an introductory idea of how marketing concepts and techniques can play a role in conservation!

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Posted in: Talk Tagged: behaviour change, Biodiversity, Conservation, conservation marketing, Diogo Verissimo, Environment, marine, Social Marketing, Webinar
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